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recognition heuristic: when is it really used? - Essay and Term Paper
Abstract
An experiment was conducted in the University of Sydney to determine the extent to which recognition heuristic was used to make judgements of value. 352 students in second year psychology completed a questionnaire to judge the size of the cities they were presented with as either larger or smaller. Results indicated that recognition heuristic does play a role in the judgement of a city being greater; however, it was not employed when other cues in the environment such as size of cities appear to be more relevant. Further research is needed to identify other heuristics which may be used in place of recognition heuristic. This research needs to consider methodologies which both complements and confines the theory of recognition heuristic, the cues which may override pure recognition in the environment, and if cue will actually cause the judgement of the object to be higher in value.
Recognition Heuristic: When is it rea......
Total Word Count: 2928
Page Count: 11.7 (250 words a page / double spaced)
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